The Learning Collective is a unique learning center in the Washington, D.C. metro area. Unlike most tutoring and learning centers, TLC uses a community of students, teachers & parents to create a nurturing atmosphere that will foster your child's enthusiasm for education.

First impressions are important, and in order to demonstrate the unique qualities of The Learning Collective, it was imperative to create a solid identity. In order to engage both parents and children, the logo needed to be clean and modern. TLC's community is enthusiastic about learning, and to share that enthusiasm, a range of bright colors were choses to be incorporated into the logo and the mark. The colors are interchangeable, allowing for a number of variations and implementations for all types of branding opportunities on products large and small.

One of the most important aspects of The Learning Collective that needed to be represented in the branding was the idea of community. To do this, the mark took inspiration from the basic patterns found within in quilt making, as it represents the idea of creating a whole from a number of smaller pieces. In addition, the image of a circle of hands, all joined in together to work towards a common goal became interpreted through a pinwheel pattern.